When you need it
A feature announcement card is the short video for the day one feature ships: a "New" label, the feature's name, one shot of it in your product, and where to get it. It's 8 to 10 seconds, short enough to sit at the top of a tweet, a LinkedIn post, a changelog entry or a release note, and to loop without anyone getting bored.
It's the smallest release video there is. When a release has two or three changes worth showing, make a release video instead. When the feature deserves a full story with a demo, use the ~40-second Feature announcement guide on remocn.dev.
Before you start
- Your brand. Fill it in once in Settings › Project › Brand: logos, colors and fonts. The agent reads it for every video in the project, so the prompt doesn't have to repeat it.
- One shot of the feature. A screenshot of the screen where the new thing is visible is enough. Paste it into the message or drop it onto the composer. A short screen recording works too if the feature only makes sense in motion.
- Three short lines. The feature's name, one line on what it does, and where to get it. Words on screen has the rules for lines people can read in two seconds.
The prompt
Using our brand, make a 9-second feature announcement, 16:9. First a small "New" label, then the feature name: "[Feature name]". Then the attached screenshot as one product shot: put it on a perspective plane and slowly move the camera toward [the part of the screen that changed]. Under it, one line: "[What it does, in one sentence]". End on a card with our logo and "[Where to get it, for example: Update to v1.4]", held still for the last two seconds. Calm and precise: no confetti, no glow, one accent color for the "New" label.
What matters in the prompt:
- One shot. The whole video is one look at the product. If you want to show two things, that's a release video.
- Where the camera goes. Naming the part of the screen that changed is what turns a screenshot into "look at this". Without it, the agent has to guess what's new.
- The end card hold. Two still seconds at the end give people time to read where to get it, and give you a clean point to trim.
Components that fit
- Stage: puts the screenshot or recording on a perspective plane and moves the camera across it, so the product shot reads as an object rather than a flat capture.
- Soft Blur In: a calm, per-character entrance for the feature name.
- Per Character Rise: a crisper entrance for a short name, letters sliding up one by one.
- Shimmer Sweep: a single gleam across the feature name once it has landed, to draw the eye to it.
- Inline Pill Takeover: a pill that expands inside a sentence, for an end card that turns into a call to action.
- Focus Pull: a quiet rack-focus cut from the title to the product shot.
- Blur Out Up: a soft upward exit for the title before the product shot comes in.
For a longer, typography-led version with no product shot, the Release Teaser template is a finished 16-second release announcement: five short statements and a final brand reveal. The Teaser guide is the ~15-second version for before the feature ships.
Variations
Square for LinkedIn
Create a new video in the same project with the 1:1 ratio, attach the same screenshot and send the main prompt with "1:1" instead of "16:9". A square frame crops a wide screenshot hard, so tell the agent which part to keep:
Frame the screenshot on [the part that changed] and let the rest fall off the edges.
Vertical for Reels
Create a new video with the 9:16 ratio and send the main prompt with "9:16". Keep the label, the name and the end card in the middle third of the frame, away from the captions and buttons that Reels and TikTok put over the top and bottom edges:
Keep all text and the logo in the middle of the frame. Stack the name above the product shot instead of beside it.
More on what breaks when a video goes vertical: One video, three formats.
Typography only
For a feature that doesn't photograph well, like a speedup, a new integration or an API change, drop the product shot and let the words carry it:
Same announcement without a screenshot. "New", then "[Feature name]" big and alone, then the one line under it, then the end card. Let each line hold long enough to read.
Save it for next time
The label and the end card are the parts that repeat from one announcement to the next:
Save the "New" label as a component with the entry role, and the end card as a component with the scene role.
They then appear in the Components view of every project, grouped by role. The next announcement is the new screenshot and three new lines:
A feature announcement for "[Next feature]". Use our "New" label and end card. Attached is the screenshot.
The same two components work as the opener label and the closing card of a full release video.